As the world of agriculture continues to evolve, Rainbow Bio emerges as a key player in driving innovation and growth. I sat down with Ozan Ozgunay, Global Head of Marketing & Business Development of Biologicals at Rainbow, to discuss how this vibrant brand is shaping the future of sustainable farming.
Shaping the Future of Agriculture: A Conversation with Ozan Ozgunay on Rainbow Bio’s Vision
“We launched Rainbow Bio because we saw a growing need for sustainable solutions in modern agriculture,” says Ozan, reflecting on the origins of the brand. “Farmers are facing challenges that demand a new approach. They need tools that not only help them increase productivity but also align with the increasing regulatory demands and consumer expectations for sustainability.”
Rainbow Bio was conceived as an answer to these needs, standing as a brand that seamlessly blends biological innovations with the strong foundation of Rainbow’s extensive agricultural expertise. Ozan emphasizes, “Rainbow Bio is about balance—it’s about providing farmers with powerful biological tools while continuing to support the essential role of chemical products. Both have their place in ensuring robust crop protection and growth.”
A Portfolio with a Vision for the Future
When discussing the brand’s portfolio, Ozan lights up. “Our current portfolio is already making waves in the market. We have products that are not just efficient, but also tailored to meet specific market demands,” he explains. Rainbow Bio’s offerings range from biostimulants to biopesticides, all aimed at enhancing crop health, boosting nutrient uptake, and improving yield quality.
“We’re always looking ahead,” Ozan continues. “The goal is to keep expanding and refining our portfolio to address both the immediate and long-term needs of farmers. We’re not just talking about growth in terms of yield, but growth in profitability and access to premium markets. Farmers are realizing that by adopting bio-based products, they’re setting themselves up for success in a rapidly evolving market.”
Innovation at the Heart: The Bio Innovation Hub
Perhaps one of the most exciting aspects of the brand is its commitment to innovation. “The Bio Innovation Hub is a key part of our strategy,” Ozan reveals. “It’s a collaborative platform that brings together leading experts from every relevant field—biological technical experts, strategic partners, and our own teams in R&D, marketing, and commercial. Together, we’re pushing the boundaries of what biological products can achieve.”
The Bio Innovation Hub isn’t just about creating new products; it’s about ensuring that those products are effective, scalable, and aligned with market demands. “We want to ensure that every solution we develop is grounded in a deep understanding of what farmers need, while also driving us toward a more sustainable agricultural future,” he adds.
Looking Ahead: A Bright Future for Rainbow Bio
As our conversation draws to a close, it’s clear that Ozan’s vision for the future of Rainbow Bio is bright. “I’m excited about where we’re headed,” he says. “The agricultural industry is evolving, and I believe that Rainbow Bio will be at the forefront of that evolution. Our commitment to innovation, sustainability, and growth is unwavering.”
With new products in development and a rapidly expanding portfolio, Rainbow Bio is positioned to be a leader in biological solutions, helping farmers around the world grow smarter, stronger, and more sustainably. “We’re just getting started,” Ozan concludes. “Bio isn’t just an option anymore—it’s the way to grow.”
Rainbow Bio. Because Bio is a way to grow.
